Final Product - Evaluation

Final Evaluation

Evaluation edited by Louis O'Sullivan

Final Product - Music Video

Music Video

Music Video edited by Theo Theodorou

DigiPack

Final Digipack

Booklet Front Cover

Booklet Inside Left

Booklet Inside Right

Booklet Back

CD Back

CD Cover

Digipack Back

Digipack edited by Joe Innes

Website

Website

Website edited by Jack Vera

Digipack - Planning (Finalising Images)

Digipack Planning

Front Cover - Jack Mid-Shot (Dark Clothing - Deep Expression)

Left Inside Booklet - Lyrics (Drinking Shot)

Right Inside Booklet - Lyrics (Drinking Shot)

Booklet Back - Advertise Suicide Support/Helpline

CD Cover - Same as Front Cover

Back CD Cover - Black

Back Cover - Jack Long-Shot from behind (Dark Clothing)

DigiPack Research - Examples

Digipack Research

Digipacks are completely various in the way they promote their contents. Digipacks all contain; a front cover and an inside left cover in the form of a booklet, a CD cover, and a back cover. The inside right cover under the CD is optional, as its mostly covered by the CD anyway.

The covers are completely representative of the artists or the album or single that is being promoted. Therefore the booklet can contain a variety of content, such as song lyrics, images relating to the album and artist descriptions or autobiographies.

Mad Max: Fury Road

The 'Mad Max: Fury Road' is an example of a digipack that focuses more on images, rather than lyrics. The inside booklet contains intense action scenes from the film and the back details the different songs that were used in the song - also displaying he composer and relevant performers within the songs.

one Direction

The One Direction album is an example of typical digipack. The digipack sticks to a single theme, the inner booklet has lyrics to each individual song, which are all written on the back and the images throughout are generally the same.

Reservoir Dogs

Reservoir Dogs is another example of a typical digipack. Once again we are sticking to a single theme throughout the digipack, of red and white, almost like bloodshed, and the songs are listed on the back of the digipack.

Website Research

Website Research

Websites are a primary method in promoting an artists music and merchandise, gaining exposure and popularity. This is done through various methods and techniques in order to attract certain and more audiences in order to maximise on profit and view gain.

Pharrell Williams

Pharell Williams has been an icon for the music industry for years, promoting his products through several interesting techniques that have been recognised across the industry, such as his music development for the 'Despicable Me' film franchise.

Pharrell's website uses a unique design in that its mostly user generated content. The website comprises of several posts of fans favourite Pharrell products such as clothes, collaborations or music. It allows fans to talk about what they like the most about it and creates a massive page of Pharrell based products without any actual work - effectively targeting social media audiences that will create his website for him.

The site allows free design for fans and users and results in an infinitely expanding page of creative user-generated content.

Justin Bieber

Justin Biebers' site promotes a more focused style, targeting things like his music, clothing and merchandise individually. His website uses a more generic focus; using aspects such as tabs and social media icons to promote them, compared to Pharrell's who focuses purely on user generated content and a more free way of roaming.

The webpage includes continuous slides of images promoting his clothes, music, collaborations and various other products.

Taylor Swift

Similar to Justin Bieber's, Taylor Swift uses a more focused icon and tab structure to guide users to where they want to go, promoting aspects such as social media, recently released products and more, with a very fixed and obvious theme to promote a certain product.

Unlike Pharrell's site, which is rather unique and different, it's evident that they all revolve around a set of aspects that are promoted; social media and products. These all revolve around a certain theme to engage the audiences more and to help in promoting their products to their audiences.