Digipack - Planning (Finalising Images)

Digipack Planning

Front Cover - Jack Mid-Shot (Dark Clothing - Deep Expression)

Left Inside Booklet - Lyrics (Drinking Shot)

Right Inside Booklet - Lyrics (Drinking Shot)

Booklet Back - Advertise Suicide Support/Helpline

CD Cover - Same as Front Cover

Back CD Cover - Black

Back Cover - Jack Long-Shot from behind (Dark Clothing)

DigiPack Research - Examples

Digipack Research

Digipacks are completely various in the way they promote their contents. Digipacks all contain; a front cover and an inside left cover in the form of a booklet, a CD cover, and a back cover. The inside right cover under the CD is optional, as its mostly covered by the CD anyway.

The covers are completely representative of the artists or the album or single that is being promoted. Therefore the booklet can contain a variety of content, such as song lyrics, images relating to the album and artist descriptions or autobiographies.

Mad Max: Fury Road

The 'Mad Max: Fury Road' is an example of a digipack that focuses more on images, rather than lyrics. The inside booklet contains intense action scenes from the film and the back details the different songs that were used in the song - also displaying he composer and relevant performers within the songs.

one Direction

The One Direction album is an example of typical digipack. The digipack sticks to a single theme, the inner booklet has lyrics to each individual song, which are all written on the back and the images throughout are generally the same.

Reservoir Dogs

Reservoir Dogs is another example of a typical digipack. Once again we are sticking to a single theme throughout the digipack, of red and white, almost like bloodshed, and the songs are listed on the back of the digipack.

Website Research

Website Research

Websites are a primary method in promoting an artists music and merchandise, gaining exposure and popularity. This is done through various methods and techniques in order to attract certain and more audiences in order to maximise on profit and view gain.

Pharrell Williams

Pharell Williams has been an icon for the music industry for years, promoting his products through several interesting techniques that have been recognised across the industry, such as his music development for the 'Despicable Me' film franchise.

Pharrell's website uses a unique design in that its mostly user generated content. The website comprises of several posts of fans favourite Pharrell products such as clothes, collaborations or music. It allows fans to talk about what they like the most about it and creates a massive page of Pharrell based products without any actual work - effectively targeting social media audiences that will create his website for him.

The site allows free design for fans and users and results in an infinitely expanding page of creative user-generated content.

Justin Bieber

Justin Biebers' site promotes a more focused style, targeting things like his music, clothing and merchandise individually. His website uses a more generic focus; using aspects such as tabs and social media icons to promote them, compared to Pharrell's who focuses purely on user generated content and a more free way of roaming.

The webpage includes continuous slides of images promoting his clothes, music, collaborations and various other products.

Taylor Swift

Similar to Justin Bieber's, Taylor Swift uses a more focused icon and tab structure to guide users to where they want to go, promoting aspects such as social media, recently released products and more, with a very fixed and obvious theme to promote a certain product.

Unlike Pharrell's site, which is rather unique and different, it's evident that they all revolve around a set of aspects that are promoted; social media and products. These all revolve around a certain theme to engage the audiences more and to help in promoting their products to their audiences.

After Filming - Editing

Editing

Prior to making this product we had already used editing software to create other products such as our Thriller opening, 'Smile'. We therefore had the experience with editing before and it made the whole composition process much quicker and easier. The software we chose to use was Adobe Premiere Pro as we had used it in the past and we had lots of knowledge of the software, and preferred it to other software such as Final Cut Pro or other editing software.

Ordering Images

The general file importing and ordering process was very easy due to the easy to use GUI and simple layout that we were very familiar with.

Titles

We chose to stick to a very simple font called 'Monkey' that we got of the DaFont Website. 

This way we could stick to our low key theme and not turn too much attention away from the narrative of our music video. Furthermore, during our title only section it wouldn't be off putting and wouldn't seem different or abnormal than the rest of the video.

Colour Correction

Our primary depiction of narrative was through colour changing. We used low and high key colour correction to depict different emotions and settings. The colour tool in Premiere Pro was preferred by all of us as a group and hence we preferred it over other software. 

Effects

We used very simple effects and transitions such as fades and cross dissolves. This was done to not turn attention away from the focus of the narrative, by not applying flashy or distracting effects or transitions and to keep the images on screen very simple.

Filming Evidence

Filming Evidence

The image above shows us improvising a dolly. We didn't have a dolly on hand so we decided to make shift our own, by placing a smooth wooden shelf sideways and putting a towel on top. This allowed us to slide the camera along smoothly and create and effective pan effect.